Spec Market. What Spec Market?
Specs are original script ideas by writers. Not too long ago when the business had been flourishing, specs were sold every week. In today’s market this happens only very occasionally. The recent trend of pre-branded awareness has scared studios away from taking risks on original ideas anymore. Seems depressing news to hear as a writer right?
Scripts that have sold recently are those that adapt some sort of intellectual property that people recognize. Companies deduce that this method can be a safer bet when looking at the success of films such as Transformers. Now companies are developing for “known brands” such as Battleship, Space Invaders, ViewMaster, Asteroids, Lego, and Candyland. It’s a method of filmmaking that is more like reverse engineering.
There are a limited number of brands that can be bought or rebooted, therefore writers hold on to that hope. Eventually original ideas will have to be produced in order to ensure sustainable content for the future. Remember that movies like Star Trek, Star Wars, Indiana Jones, or all these comic book adaptations are original ideas from the past.
The spec market won’t flourish as it once did since fewer productions are being made every year. Therefore it wouldn’t make sense to continue a high level of development. Less output means less input needed, pretty simple. The key is how to extend the life of original ideas among different mediums. Not just think about the film, but the TV show, video game, webisodes, etc. Strategize for bigger success then just one market.